MicroStrategies Infographic

THE PROBLEM

MicroStrategies need an infographic to explain the importance of updating legacy infrastructure and position their services as preferred solutions to this end. This infographic had to adhere to their strong, established branding identity.

THE SOLUTION

After being given the approved copy, I gathered references from the company website and previous collateral to arrive at the look and feel of the infographic below. Care was taken to provide a visual flow, guiding the eye through the infographic, with important calls-to-action throughout.

THE RESULT

The infographic fit seamlessly into MicroStrategies’s established collateral portfolio. It is currently hosted on their site as gated content to capture contact information for prospective leads.